Connecting with your audience, those you want to be your buyers, is key in this busy, noisy, digital space.
You need to stand out.
There are billions of people taking up residence online. The digital space is busier than it’s ever been before. Podcasts, websites, webinars, and eBooks abound on the Internet, all competing for bragging rights as the first to capture the interest of customers.
A lot of people want to start a podcast but don’t.
It’s a great idea. Podcasts help you connect with more clients.
The problem with podcasts isn’t that they don’t work. They do. The problem is with the podcasters themselves. Too many believe that distribution (getting on a good podcast platform) is the best way to expand a podcast audience and attract new listeners. They think the only way to get their podcast noticed and listened to is by putting it on a great platform, and that platform will do the hard work of marketing.
It doesn’t solve the problem of getting people to listen.
There is, however, a highly effective way to reach people–networking and events.
Podcasts Improve Networking–and Networking Brings You Listeners
It really is a great win-win.
Let’s say you go to a networking event. You’re not sure what to say to the person who wants to know what you do. Instead of stammering, “Well, I, I….”
You can say with confidence, “I have a great podcast that helps people…” and you then tell them about what you like to talk about.
Here is an opportunity for you to make the introduction more interesting to them. They become interested in you. You give them a way to tune-in, and voila! You have another listener. Another potential buyer for your product.
Having a podcast gives you an opportunity to speak to people you wouldn’t usually talk to. It has the potential to greatly expand your network. Quickly.
Building relationships with like-minded creators is what we all want to do when it comes to promoting ourselves. To do that better, you want to integrate yourself within the right communities.
Other Great Networking Strategies for Podcasts:
The trick is to appear on shows that your target audience would enjoy. You should make the most of any possible listener crossover.
You can use online communities to expand your podcast audience and use them to generate new ideas for your own podcast.
Transcript of the Podcast Episode Helps Improve your SEO
SEO is crucial. That is something we are all aware of. Your podcast audio, on the other hand, cannot be optimized on its own. To receive the benefits, you must transcribe the audio file.
Here’s how podcast transcripts will help you improve your SEO:
Podcast transcriptions make it easier for other influential websites to connect to you, particularly if they want to highlight a particular segment of the podcast without having to listen to the entire recording. Backlinks help you improve your SEO and reach out to new audiences.
Podcasts will improve your website’s rankings, increase traffic, increase target audience interaction, and add value to everything you do or sell.
You have something important to say. Implementing some of the strategies outlined above will enable you to reach people effectively. Leverage networking to grow your podcast audience. One element alone will not sustain continued development. Still, a comprehensive end-to-end approach will allow you to increase your exposure, cultivate a larger following, and ultimately will enable you to make money through podcasting.
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Meet Christina Aldan for the first time and you will feel as if you have known her all your life. she is proof that you can Create Your Luck with perseverance and a desire to learn.